Resonance builds social brands in China. We provide robust research, cultural and category insights, digital strategy, community management and influencer outreach for the world’s top luxury and lifestyle brands.
Research & Insight Led
The bedrock of any long term strategically successful social media community is infused with the sharpness of its research and the depth of its insight.
Building Social Ecosystems
Popular social media, BBS industry portals, video & insta-photo platforms: we’ll design our client’s optimal social media ecosystem, manage and maintain it.
Awareness & Action
Building social presence quickly requires a mix of social media ads and the right digital influencers. We’ll manage both, and continuously optimize to deliver better ROI.
Turnkey Social Media Solutions for the China Market
From ideation to amplification; we design, build and grow client social media presence while delivering results for the Greater China market
Digital, Social Media Strategy
We’ll create a strategy that spans the entire year, covering major themes, campaigns, holidays into an integrated whole designed to connect with the brand’s target Chinese consumer.
Content + Creative
We hire professional writers with magazine editor experience to write each brand’s copy. We also build engaging WeChat campaign minisites designed to be talked about and shared.
Weibo, WeChat + More
We build robust communities on Weibo and WeChat designed to reach our clients communication and business goals. We also expand communities to other platforms such as Youku, Meipai, Nice, etc.
We build robust social CRM systems customized to our clients social media, business and ecommerce goals. Each system is tailored made to meet each of our client’s unique challenges.
Social Media Ad Buy
We budget, plan, and buy media across Weibo, WeChat and major industry portals. We constantly tweak and optimize our buys to increase ROI by systematically lowering the cost per follower.
Key Opinion Leader Partnerships
We identify the right KOLs that best fit our client brands. We work with those KOLs to amplify the brand’s voice though the creation of engaging content.
Social Media Clients
Our clients include the best luxury and lifestyle brands in the world. This gives Resonance an unmatched competitive edge when engaging affluent, aspirational Chinese netizens across China’s ever-changing digital and social media landscape.
Social Media Strategy
Content Creative Production
Social Media Ads Management
Social CRM Design, Build, Integration
Analytics and Reporting
Our Unique Research Offering: SMART
Our research offering helps clients quickly arrive at actionable solutions through an efficient, rigorous process designed to connect both global and local strategies with the modern Chinese consumer.
To develop the best solutions, first we must understand the context of the brand’s challenge. By benchmarking competitors and reviewing industry trends, we can scientifically frame the brand’s challenge and design an optimized framework to produce the desired solutions.
Social Media Benchmarking
Digital UX/UI Audit
Next, we understand the consumer experience from their local POV. This includes understanding shopping behaviors, brand and competitor perception, and cultural bias. We then develop the customer’s O2O journey from first awareness to repeat purchase from the brand.
O2O Shopper Experience
We then develop actionable solutions designed to align stakeholders on the right solution to the brand’s China challenges. This includes cultural strategy, consumer profiling, and in-depth workshops reviewing new trends, industry innovations and breakthrough insights for client brands.
Integrating WeChat into Research Methodology
WeChat is a universal part of Chinese daily life. By integrating WeChat into our research methodology, we’re able to derive deeper insights quicker, and at geographic scale.
Chinese consumers find traditional research methods to be intrusive and awkward. This creates barriers to insight that require time, patience and skill to deconstruct.
By incorporating WeChat, old methods are modernized into a familiar format, allowing a naturally increased flow of information and insights.
Instant Global Check-In
The nature of WeChat allows us to check-in with our respondents anytime, anywhere to get real time perceptions of their lifestyle and brand experience.
Flexible, Media-Rich Interviews
During interviews respondents can share pictures, video, audio of their experiences on WeChat. This allows for much richer content, and more accurate insights, than traditional methods allow.
WeChat can be integrated into multiple research disciplines including focus groups, interviews, ethnography, concept testing, co-creation and more.
Less Resources, Better Results
WeChat significantly reduces the costs of travel and facilities required in traditional research methodologies. The digital nature of WeChat also insures captured feedback is richer, more varied and more detailed.
We help brands and agencies understand the Chinese consumer in greater depth and build winning integrated marketing strategies for their products in China.
Industry Benchmarking Reports
Regional Consumer Research
China Naming Projects
Global and Local Workshops
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SHANGHAI 中国上海市黄浦区局门路457号301室 Room 301, No. 457 Jumen Road, Huang Pu District, Shanghai, China 200023
BEIJING 北京市朝阳区三里屯南路白家庄商务中心C206 Suite C-206, Baijiazhuang Commercial Center, Sanlitun Nanlu, Chaoyang District, Beijing, China 100020