Huawei, Oppo, Xiaomi and Vivo: Insight Report

Recent Q2 sales reports suggest that Apple has fallen to the fifth position in China’s mobile phone market. Rising to the top four places are local brands; Huawei, Oppo, Xiaomi and Vivo.

CSIR_Mobile Apple

Part of this recent success for local players has been their innovative and locally relevant approach to social media. In this competitor report, we look at how local phone brands have used digital to leapfrog Apple, the world’s most valuable brand, in the largest mobile phone market globally.

CSIR_Mobile Huawei

What you’ll learn:

  • How to use digital to support new product launches
  • How to create consumer experience through packaging innovation
  • How to create a brand community online How to incentivize consumers to promote your brand
  • How to integrate celebrity content in the context of digital
  • How to leverage cultural topics to create product engagement
  • How to communicate product attributes in the context of digital

Download the report:
Members can download the report here. Not a member? Click here to become one.

Best Practices: Lancôme, Shu Uemura and Maybelline

Arguably one of the most competitive categories globally, cosmetics in China is a fierce battle for the globe’s ‘spendiest’ consumers – Chinese female shoppers. To maintain relevance with locals, brands must ensure they are at the ‘top of their digital game’.

CSIR_Cosmetics

In this best practice report, we provide examples of three brands that have used digital to successfully launch new cosmetic products in China. Through three unique approach, each international brand created awareness, built engagement and created a context for consumers to trial/adopt new products.

What you’ll learn:

  • How to leverage cultural traditions in a digital context
  • How to create a live event on the interactive platform Meipai
  • How to design celebrity-based HTML5 platforms
  • How to create O2O journey through product collaterals
  • How to integrate story telling in the context of digital
  • How to leverage trending topics to create product engagement
  • How to digitally engage Chinese consumers during events

Download the report:

Members can download the report here. Not a member? Click here to become one.