The Adidas Campaign Report provides in-depth analysis of how the brand used their digital and social channels to inspire women’s fitness using an innovative app developed specifically for WeChat.
WeChat: You’ll learn about the custom mobile campaign minisite (weizhan) that was central to the campaign – enabling group fitness, social sharing, and product discovery.
Weibo: We’ll show you how Adidas used Weibo to create campaign buzz and support a five-city experience tour.
Brand Website: We’ll show you how Adidas adapted their brand website to support the WeChat campaign and integrate with ecommerce on Tmall.
Key Opinion Leaders: You’ll learn how Adidas partnered with celebrity ambassador Hebe Tian and coordinated with digital influencers to reach target audiences.
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