As China’s leading skin care marketer, L’Oréal Paris found creative ways to connect with consumers to explore the up-and coming cosmetics industry in China. Among these strategies, online media stands out one of the best ways to promote the brand’s image and engage with its target consumers, meanwhile exploring new avenues in ecommerce. What You’ll […]
Even in the face of the challenges brought by the slowing growth of Chinese economy, H&M has still managed to increase their sales by 11% in the third quarter. Among the reasons behind this success lies the creative use of their media presence. Its user-friendly online platforms communicate with the consumers, not only offering information […]
Givenchy provides a seamless social media experience that uses celebrities and KOL fashion influencers to amplify its brand message. The success of its autumn and winter fashion videos demonstrate the brand’s clear understanding of what their consumers find engaging. The brand even goes as far as creating gender-specific mobile apps to better target their key demographic, making efficient […]
Hugo Boss uses their digital, social media ecosystem in China to promote their latest campaigns and educate Chinese consumers about their collections and sub-brands. Hugo Boss not only uses its China website for ecommerce sales, it also operates a Tmall flagship store for its BOSS Orange collection, which focuses on denim and casual wear. Its […]
Riding off the coattails of popular Hollywood movie “Straight Outta Compton”, Beats by Dr. Dre creates its “Straight Outta” Asia campaign to feature Asian A-list celebrities showing off their pride for where they came “straight outta.” Beats makes strategic use of celebrity ambassador KOLs, collecting video interviews as well as iconic images of them with their […]
Michael Kors designs its digital, social ecosystem to amplify its brand messages and encourage Chinese consumers to purchase its products. The brand aligns its image with the jetsetting ideals of the Chinese nouveau riche. Michael Kors capitalizes on the growing trend of wealthy Chinese who are traveling and shopping abroad by providing mobile viewing catalogs on […]
MINI designs its digital, social ecosystem to help China’s netizens buy a new car. MINI’s website serves as an excellent central hub for product education and exploration. Its social media channels help to spread buzz and entice followers to test drive their cars. Users can explore options with car comparison tools, price calculators, and WeChat […]
Sephora uses its digital, social media ecosystem in China to educate Chinese consumers about its variety of beauty products and brands. Sephora encourages a relatively inexperienced Chinese population to try out its cosmetic products by offering educational tutorials, giveaways, and sales promotions on a number of different media channels. Sephora’s strong emphasis on customer relations and customer education can […]
Air France’s China digital, social media ecosystem works to amplify its key messages of travel and leisure, encouraging Chinese netizens to travel abroad with their user-friendly brand website and their glossy destination highlights posted on their Weibo and WeChat accounts. Air France’s commitment to customer satisfaction, new and innovative mobile apps, and engaging culture-oriented image and video […]
PGI launched the “Promise” campaign on “I love you day” (5/20) in China. The campaign’s digital ecosystem spanned Weibo, WeChat, Youku, and media partner websites: iJie, OnlyLady and Elle. It was successful in driving awareness and buzz for PGI’s products during “wedding season” leveraging conversations around celebrity couples Jordan Chen, Cherrie Ying, He Zi Ming and He […]
Resonance is a China digital, social media agency. We design digital relationships for the world’s best lifestyle brands across China’s most popular mobile and social networks.
