404 Digital and Social Media Agency - Resonance China

Building Lifestyle Brands on China Social Media

Resonance builds social brands in China. We provide robust research, cultural and category insights, digital strategy, community management and influencer outreach for the world’s top luxury and lifestyle brands.

Research & Insights

We research brand buzz across China digital and social media, from what netizens say, to how competitors build and sustain awareness online.

Digital Strategy

We ideate the right digital, social media solution; a mix of targeted campaigns, weekly interactions and creative, engaging content for the year.

Community Mgmt

We build online communities, both popular and niche; crafting content that clicks, answering product questions, and building netizen rapport.

Category Insight

We develop comprehensive competitor benchmarks, analyze industry trends and innovations to map an optimized path to success.

Social CRM

We integrate robust social CRM systems into brand digital ecosystems to deliver targeted messages designed to achieve business goals.

WeChat Management

We grow WeChat communities with creative content, clear navigation, and engaging H5 minisites designed to engage, educate and entertain.

Qualitative Research

We run nationwide focus groups, deliver comprehensive ethnographic research, cultural insights, and map real-time O2O shopping behaviors.

Social Ad Planning

We meticulously plan and buy media on Weibo, WeChat and China’s top lifestyle industry portals to amplify brand campaigns and events.

Weibo Management

Daily, always on management of “China’s Twitter”. We ideate, plan and create engaging relevant content to drive brand preference and awareness.

Digital Workshops

We introduce both basic and advanced China digital concepts to local and global clients. Includes training, trends, consumer films.

Analytics & Reports

We report on each strategy employed and action taken, showing resulting trends and optimizing the path to growth and success.

Influencer Outreach

We help brands partner with China’s top digital key opinion leaders and influencers to help extend brand buzz across both Weibo and WeChat.

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Aspirational Brands

Resonance is a digital, social media agency founded in 2009. Our clients include the best luxury and lifestyle brands in the world.

Our dedication gives us an unmatched competitive edge when engaging affluent, aspirational Chinese netizens across China’s ever-changing digital and social media landscape.

 
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