Winning on China Digital and Social Media

In-depth case studies on how brands creating a thriving digital, social media presence in China.

Strategy
Blueprints to success on social media in China.

  • Get the core knowledge you need to understand how digital and social media works in China from in-depth benchmarking reports and our on-the-ground researchers and strategists.
  • Keep up to date on the latest campaigns and breakthrough techniques used. We’ll report on new campaigns, their overall goals, specific engagement mechanis
WeChat
Using WeChat for branding and business goals.

  • Discover how brands in different industries use WeChat in different ways. See how they engage via innovative uses of content, campaigns, H5 minisites, customer service and more.
  • See how brands use WeChat’s ever expanding toolbox for mobile ecommerce, direct one-to-one sales, internal communications and trainings between HQ and retail boutique
Weibo
Building hot topics and viral buzz on Weibo.

  • Discover how the world’s top lifestyle brands adapt global Facebook and Instagram content to China, and how they go further to create customized China content that drives local engagement.
  • See how brands use Weibo’s strengths as a broadcasting channel. We’ll review top Weibo campaigns and innovative communication strategies and show how they appeal to local Chinese consumers.
Influencers
Partnering with top China digital influencers.

  • See how brands work with China’s top key opinion leaders to increase brand awareness and buzz at digital scale.
  • Get a list of each brand’s top key opinions leaders. You’ll see both the real influencers used and the media the brand partnered with. For a deeper analysis, we’ll show you integration strategies and chart numeric results.