Hugo Boss: Digital Ecosystem Review

Hugo Boss uses their digital, social media ecosystem in China to promote their latest campaigns and educate Chinese consumers about their collections and sub-brands. Hugo Boss not only uses its China website for ecommerce sales, it also operates a Tmall flagship store for its BOSS Orange collection, which focuses on denim and casual wear. Its Tmall store provides a secondary platform for online shopping which can more easily participate in local shopping holidays such as Singles Day.


Hugo Boss connects China social media to brand ecommerce platform

Hugo Boss emphasizes product education and campaign promotion on its social channels. Its website has additional focus on fashion show live streams and ecommerce. In this report, you’ll discover how Hugo Boss optimizes their content to reach Chinese audiences across their major social networks- Weibo, WeChat, Youku, and its Tmall’s flagship store.

What You’ll Learn

  • Brand Website: Discover how Hugo Boss uses its China website to encourage online shopping and live stream fashion shows to keep Chinese netizens interested and update to date.
  • Weibo: We’ll show you how Hugo Boss uses its celebrity content to engage its social audiences while promoting its latest products.
  • WeChat: Find out how Hugo Boss uses its global campaign media to gauge user interest in the brand.
  • Tmall: We will walk you through the brand’s Tmall flagship store which offers with exclusive discounts on its BOSS Orange’s line.
  • Youku: Discover how Hugo Boss operates their main video platform to deliver campaigns and promote its new arrivals.
  • Key Opinion Leaders: Hugo Boss also co-works with a number of KOLs among different industries. You’ll find out which influencers had the greatest impact on user engagement and why.

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