404 Digital and Social Media Agency - Resonance China

Our Unique Research Offering: SMART

Our research offering helps clients quickly arrive at actionable solutions through an efficient, rigorous process designed to connect with the modern Chinese consumer.

Benchmarking

benchmarking

To develop the best solutions, first we must understand the context of the brand’s challenge. By benchmarking competitors and reviewing industry trends, we can properly frame the brand’s challenge and begin designing a framework to produce the desired solutions.

Competitor Review

  • Social Media Benchmarking
  • Digital UX/UI Audit
  • KOL/Media Review

Industry Analysis

  • Industry Trends
  • Industry Innovations

Consumer Experience

consumerexperience

Next, we understand the consumer experience from their local POV. This includes understanding shopping behaviors, brand and competitor perception, and cultural bias. We then develop the customer’s O2O journey from first awareness to repeat purchase from the brand.

Qualitative Research

  • Focus Groups
  • Ethnography
  • Co-Creation

O2O Shopper Experience

  • Shopper Diaries
  • Concept Testing

Actionable Solutions

actionablesolutions

We then develop actionable solutions designed to align stakeholders on the right solution to the brand’s China challenges. This includes cultural strategy, consumer profiling, and in-depth workshops reviewing new trends, industry innovations and breakthrough insights for client brands.

Brand Localization

  • Chinese Naming
  • Cultural Strategy
  • Consumer Profiling

Workshops

  • Training
  • Trends
  • Consumer Films

Removing Barriers to Insight

insight

Natural Communication

Chinese consumers find traditional research methods to be intrusive and awkward. This creates barriers to insight that require time, patience and skill to deconstruct.

Modern Format

By incorporating WeChat, old methods are modernized into a familiar format, allowing a naturally increased flow of information and insights.

Instant Feedback Worldwide

feedback

Instant Global Check-In

The nature of WeChat allows us to check-in with our respondents anytime, anywhere to get real time perceptions of their lifestyle and brand experience.

Flexible, Media-Rich Interviews

During interviews respondents can share  pictures, video, audio of their experiences on WeChat. This allows for much richer content, and more accurate insights, than traditional methods allow.

Insights Across Disciplines

integration

Multiple Applications

WeChat can be integrated into multiple research disciplines including focus groups, interviews, ethnography, concept testing, co-creation and more.

Less Resources, Better Results

WeChat significantly reduces the costs of travel and facilities required in traditional research methodologies. The digital nature of WeChat also insures captured feedback is richer, more varied and more detailed.

Our Research and Insights Clients

We’ve worked with the top brands and agencies in China and around the world.

We help brands and agencies understand the Chinese consumer in greater depth and build winning marketing strategies for their products in China.

 
apple-80x80
zenith
ruderfinn
samesame
stepworks
stockholm
webreservations
zegna
RTG
richmont
pwc
psfweb
performics
ontario
rice5
nike
omnicomgroup
georgepjohnson
harrods
hm
hostelworld
huawei
IWC
mandarinoriental
mcsaatchi
NFL
ferragamo
efficientm
fanstang
exportnow
essec
disney
dlg
cheilpengtai
bestseller
atkerney
airparis
birchbox
bulgari
cheil

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