Our research offering helps clients quickly arrive at actionable solutions through an efficient, rigorous process designed to connect with the modern Chinese consumer.
To develop the best solutions, first we must understand the context of the brand’s challenge. By benchmarking competitors and reviewing industry trends, we can properly frame the brand’s challenge and begin designing a framework to produce the desired solutions.
Social Media Benchmarking
Digital UX/UI Audit
Next, we understand the consumer experience from their local POV. This includes understanding shopping behaviors, brand and competitor perception, and cultural bias. We then develop the customer’s O2O journey from first awareness to repeat purchase from the brand.
O2O Shopper Experience
We then develop actionable solutions designed to align stakeholders on the right solution to the brand’s China challenges. This includes cultural strategy, consumer profiling, and in-depth workshops reviewing new trends, industry innovations and breakthrough insights for client brands.
Integrating WeChat into Research Methodology
WeChat is a universal part of Chinese daily life. By integrating WeChat into our research methodology, we’re able to derive deeper insights quicker, and at geographic scale.
Chinese consumers find traditional research methods to be intrusive and awkward. This creates barriers to insight that require time, patience and skill to deconstruct.
By incorporating WeChat, old methods are modernized into a familiar format, allowing a naturally increased flow of information and insights.
Instant Global Check-In
The nature of WeChat allows us to check-in with our respondents anytime, anywhere to get real time perceptions of their lifestyle and brand experience.
Flexible, Media-Rich Interviews
During interviews respondents can share pictures, video, audio of their experiences on WeChat. This allows for much richer content, and more accurate insights, than traditional methods allow.
WeChat can be integrated into multiple research disciplines including focus groups, interviews, ethnography, concept testing, co-creation and more.
Less Resources, Better Results
WeChat significantly reduces the costs of travel and facilities required in traditional research methodologies. The digital nature of WeChat also insures captured feedback is richer, more varied and more detailed.
Our Research and Insights Clients
We’ve worked with the top brands and agencies in China and around the world.
We help brands and agencies understand the Chinese consumer in greater depth and build winning marketing strategies for their products in China.
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Please contact us for any business inquires.
中国上海市黄浦区局门路457号301室 Room 301, No. 457 Jumen Road, Huang Pu District, Shanghai, China 200023 Email: hello(at)resonancechina.com