We’re proud to announce Resonance’s Jerry Clode and Michelle Yan have made it on the 2018 Campaign Asia Digital A List for creative excellence in the marketing and communications industry. They join 30 other digerati harnessing China’s enormous potential and the irresistible force of digital technology to make significant contributions to the marcom industry in China.
Michelle and Jerry – Digital A List Winners
Jerry is recognized for his work creating SMART@Resonance, our research offering, and developing and pioneering a new research methodology meshing traditional research with WeChat and other digital and social platforms to drive targeted results for both mass and niche brands entering or realigning their brands in China.
Michelle is recognized for her high standards and relentless push for excellence; offering new, original and tailored social media, WeChat strategies for clients, pushing boundaries and producing big results for clients across multiple industries.
Both Jerry and Michelle are a joy to work with at Resonance, and we look forward to the many great things they will no doubt achieve in the future.
I’m sure you’ve heard China’s internet is booming. I’m sure you’ve heard of the power of WeChat, and how everything is “moving so fast”. But how, why? What lies beyond the hype and big numbers? What lies beyond the “damned statistics”? Is it possible for me to get more “quotations” into this paragraph? Answers are needed, and answers we just may provide.
Wandering through Youtube on my lunch break I came across a few videos that dive into the “what” ie: what it is, but also the “how” and the “why”. I’m sure you dear reader, if you are reading this blog, are well versed in all things China, digital, social and mobile. So this article isn’t for you. It’s for the friend, or the client, or the partner who have just entered China and are trying to absorb information the size of an ocean with a sponge the size of their brains. Here’s what you can show them, two slickly produced videos from the New York Times and Wall Street Journal. Perhaps the old saying really is true: Ask Youtube and ye shall receive (unless you’re in China, get thee to thine VPN, posthaste!).
From NYT: How China is Changing your Internet.
This video is a great primer on the Chinese Internet, and WeChat’s dominance. Chinese Internet law and culture play a big part in how different digital China is to the west.
From WSJ: China’s Great Leap to Wallet-Free Living.
This video documents the coming extinction of cash. This isn’t due to global warming, but rather the rise of a fierce new predator (cue ominous drumbeat): mobile payments. Great intro in the subject, but beware of profanity from the woman from Shenzhen.