China Digital, Social Media Trends & Insights

Resonance’s blog provides timely insights into the Chinese digital and social media market. If you have something you’d like us to cover, contact us at hello@resonancechina.com.

The Most Important Online Channel for Educating China’s Netizens May Surprise You

November 29, 2018/by Rand

Brands Must Prepare for Increasingly Sophisticated Chinese Luxury Consumers

November 27, 2018/by Rand

Resonance’s Jerry Clode Interviewed by BOF About Dolce & Gabbana’s China Crisis

November 23, 2018/by Resonance

Resonance’s Paul McNeill speaks at the World Federation of Advertisers at INFINITI’s new Lab in Hong Kong

November 22, 2018/by Resonance

Chinese Millennials Still Continue to be Loyal to Brands (But Not for Long)

November 22, 2018/by Rand

With Family Support, Chinese Millennials Spend More and Save Less

November 20, 2018/by Rand

Resonance’s Jerry Clode leads up debate on New Retail for AustCham

November 13, 2018/by Resonance

Luxury Brands are Slowly, but Steadily Adopting Ecommerce in China

November 6, 2018/by Rand

Resonance’s Michael Norris Interviewed about China Fashion Industry’s Retail Strategy

October 30, 2018/by Resonance

Tiffany in “Top Ten Most Loved WeChat Ads” for Three Consecutive Quarters

October 30, 2018/by Resonance

Resonance Hosts Strategic Leadership Panel at Horasis Global Visions Community

October 30, 2018/by Resonance

Digital has led to an Increase in Sophisticated Chinese Consumers

October 30, 2018/by Rand

Luxury Consumer Growth Continues to Expand Beyond China’s Most Cosmopolitan Cities

October 23, 2018/by Rand

Resonance Interviews Meituan CMO at Asia’s Largest Travel Exhibition: ITB Asia

October 18, 2018/by Resonance

The Evolving Chinese Consumer: Optimistic, Confident and Socially Aware

October 16, 2018/by Rand

China KOL Influencer Travel Destination Trends Reveal a Few Surprises

September 18, 2018/by Rand

Social Media has an Outsized Influence on Chinese Millennials Purchase Intention

September 13, 2018/by Rand

China’s Ecommerce Giants Find Opportunity in WeChat Mini Programs

September 11, 2018/by Rand

Millennials Driving the Global Increase in Power of Chinese Brands

September 6, 2018/by Rand

Resonance’s Jerry Clode Interviewed in SCMP on American Culture’s Effect on China Luxury Industry

September 4, 2018/by Rand

The key difference between digital in China, Hong Kong and Taiwan may surprise you

August 28, 2018/by Rand

Leveraging American Brand Identity to Connect with Chinese Consumers

May 24, 2018/by Rand

Resonance’s Jerry Clode and Michelle Yan featured on the Digital A List

April 24, 2018/by Rand

NYT and WSJ Introduce China’s Internet and Mobile Payment Revolution in a Way Anyone Can Understand

April 23, 2018/by Rand

Is it Possible to Go Viral on Social Media Anymore?

March 14, 2018/by Resonance

Brands in China Prepare for Marketing in the Year of the Dog

January 28, 2018/by Resonance

WeChat Releases New Advert Format for Chinese New Year

January 24, 2018/by Resonance

WeChat Fake News Problems, Facebook and Xiaomi Join Forces for Oculus Go

January 22, 2018/by

Top Influencers Reveal How to Become a Social Media Star in China

January 4, 2018/by

Over half of China on WeChat as Chinese lead the way in smartphones

December 19, 2017/by

WeChat Mini-Programs rise, Tencent overtaking FB, Maimai raise $75m

November 27, 2017/by

Weibo is on the Rise, Top Apps in China, WeChat Popup Stores Abound

November 14, 2017/by

Facebook in China, Cashless Societies, Fashion Leads Digital

October 30, 2017/by Resonance