WeChat Moments is one of the most effective ways of reaching out to WeChat’s massive social media user base. WeChat recently released a report featuring the top 10 most loved WeChat moments ads.
For three consecutive quarters, Tiffany has achieved top 10 “Most Loved Moments Ads” status. As a client of Resonance, we are very proud to be a part of Tiffany’s success.
Q1 Top 10 Winner: Tiffany Bridal Campaign
Tiffany Bridal Campaign
Valentine’s day is a special day in for love in China, just as it is in the West. To deliver Tiffany’s message of love and encourage sales during the Valentine’s and the early bridal season, we created a special ad with WeChat that flips into a surprise communication when “liked”. The H5 campaign site included global stories of modern love and encouraged netizens to share their own stories for others to experience.
Q2 Top 10 Winner: Tiffany 520 Campaign
Tiffany 520 Campaign
To celebrate China’s love holiday on May 20th (5/20 which sounds like “I Love You” in Chinese), we promoted the classic Tiffany Setting and other collections designed for couples as gifting inspirations.
To drive engagement between Tiffany and Chinese millennials and create a connection through “Being Together”, we created a 520 campaign H5 which encourages couples to hold their phones next to each other to witness an animation play across both screens.
Q3 Top Ten Winner: Tiffany Chinese Valentine’s Day Campaign
Tiffany Chinese Valentine’s Day Campaign
Chinese Valentine’s Day is on the 7th day of the 7th Lunar Month (August). To celebrate the holiday, Tiffany partnered with Du Jiang & Huo Siyan (a highly influential celebrity couple in China) and created a Chinese Valentine’s Day campaign video to explore their love and love’s symbolism in the classic Tiffany setting & T Two ring.
To drive awareness during the the entire campaign, we launched WeChat ads in 3 waves to create more social buzz. On the day of Chinese Valentine’s Day (17th August 2018), we deployed the iconic Tiffany Blue Box through WeChat ads to continue Tiffany’s tradition as an icon of love.